Why X’s Revenue Model is a Game Changer

X may not be in the best spotlight right now, but there’s a key development happening that’s worth watching. Their approach to revenue sharing—combined with their money transmission license—positions them ahead of the curve in the evolving digital economy.

The Shift: Paying Users for Engagement

Elon Musk recently reiterated that ad revenue sharing on X is open to everyone, but with specific eligibility requirements:

• You must be an X Premium (Blue) subscriber.

• Your posts must reach 15 million impressions in the last 3 months.

• You must have at least 500 followers.

• You must be at least 18 years old.

This model is not just about rewarding content creators; it’s part of a broader transformation in how companies interact with users.

A Bigger Trend in Monetization

Amazon has already been exploring this direction, offering users a small financial incentive to track their phone data. This signals a growing shift: companies are no longer just competing for users’ money—they’re competing for their time and data.

With AI making labor cheaper, data becomes even more valuable. Instead of optimizing what you pay for services, the software you use might soon be paying you. This flips the traditional monetization model on its head.

The Future of Consumption and Value Exchange

We’re heading toward a more entertainment-driven, consumption-centered economy. But that’s not necessarily a bad thing. People who want to consume will consume, while those who seek growth and experiences will have the freedom to do so.

The real competition will no longer be about selling products—it will be about who can capture and retain user engagement most effectively. Companies like X and Amazon are just the beginning of this transformation.

The idea of generating revenue through consumption rather than from it is still in its infancy. But one thing is clear: the value of user attention and engagement is being redefined, and the implications—both good and bad—will shape the digital economy for years to come.

Original Post: x.com